“How To Be A Hypebeast” YouTube Video Is A Time Capsule Of All Things Hype

On February 5, 2007, a video appeared on a burgeoning video service called YouTube about three friends acting pretty dumb, dumb, and immature in front of the camera for a high school video project. This theme is somewhat of a parody of someone obsessed with sneaker culture, doing whatever it takes to get the next great shoe. It’s odd, not professionally done, and lacks a significant amount of direction and overall meaning, but has thus become one of YouTube’s first entertaining uses of the word to define it. Determine the core theme of the video. Be a Hypebeast. Read: How to be a Fast hypebeast in the next 10 years, and director Adrian Eames reminisces about the video. “It was pretty bad,” he admitted as we joked about the quality of the video. Eames, who makes a quick appearance in the video but leaves the acting to his high school buddies, is now a 25-year-old business graduate who has superhuman dreams while admittedly still in the about culture. His video “How to Be a Hypebeast” garnered a significant amount of traffic within 24 hours of its first appearance on YouTube, which made him and his friends feel like “those people.” little internet fame” when viral videos weren’t really a thing. Incredibly, his more than a decade-plus video feels like a time capsule that is still surprisingly relevant today: the Nike SB Dunks are still very much, the shark motifs and universal camo The transformation of A Bathing Ape adorns street fashion kids in all major cities and even Soulja Boy’s presence is more or less, remains intact. There’s potential for a sequel. How did you find out about HYPEBEAST 10 years ago?I think it’s because I love collecting the SB, which was my foray into inflated sneakers. I spent a lot of time on NikeTalk, topqa.info during the day. I finally found HYPEBEAST from those forums.What motivated you to make such a video?It wasn’t really something I decided to do – it was actually because I was taking Intro to Filmmaking in high school and we had an assignment where we had to make a “How To” video. . I’ve heard someone do “How to be an Emotion.” So I thought ‘OK, I can be a human!’ and not a lot of people knew about HYPEBEAST and it was an interesting thing for me, so I went ahead and made a video over the weekend and it was my school project. I uploaded it to YouTube once it was done.How did you guys do it?The video did a great job – I was obviously really surprised. I believe it got 80,000 views in about a day and this is when YouTube is not a well built thing yet. It [also] was on a couple of blogs, I can’t remember exactly but it was on The Hundred and I think Complex put us on their blog. Me and my friends for a day thought we were internet celebrities. About the project, I told my teacher I put it on YouTube and I got a lot of views – I don’t know why but he didn’t seem impressed. It was a deal that didn’t work out and we got through but he would usually compliment people’s videos after we all showed them, and for me, he just moved on. He seemed annoyed that I made this video, like, not great but a lot of exposure.Do your friends and colleagues understand the video?Not completely not. I do not think [Mr. Bennett] understood everything he watched. I guess back in 2007 the sneakers collection was huge, but over the last 10 years it’s exploded and at that point it’s like “who is this guy making this video about shoes and clothes and something I’ve never heard of.” So at that time not many people understood what was going on. Except online I guess (laughs).Any plans for an updated video?I’ve been getting a lot of requests for a “hypebeast” part two and haven’t really been motivated to do it yet, but I’m thinking I could do it next year if I had my own store and I there’s a product I’m selling – it would be nice to do a Volume Two that showcases some of the things I’m actually going to sell. Read more: thank you for teaching me how to love | Top Q&AWhat is it to be a hypebeast now compared to 10 years ago? Has everything changed?I think in the end things haven’t changed much. There are still plenty of names and brands that create instant hype. That said, we’ve seen the style change over the last 10 years.How would you say the style back then?Certainly at the time, the skate was quite large. I know that is still the case and there are still more fashionable skate brands out there. But back then with SB becoming more popular and other skate brands, it was the main “great vibe” and maybe part of that was because I was 14, 15 and that was what attracted me. I. Now I see a movement towards workwear, and we are moving towards urban, athletic sportswear.Are you still a hypebeast now?Definitive. I still check the site all the time, so if you still do that you’re still a hype. There are still some things that as soon as I saw the name of the collaboration, I blew up about it. Supreme x Louis Vuitton is a great example. I don’t necessarily want any of that but seeing those two names together, I’m hyped about it! I don’t let [it] affected me as much as it ever did. These days, I’m more interested in whatever I like and don’t care as much about the hype, but I’m still a beast in the end.Which brand are you interested in now?I really love Reigns Champ and wings + horns, those are probably my two favorite brands. They take up a lot of my wardrobe. I really like John Elliott. But I think the biggest change for me over the past few years has been from being a strict Nike person to being [say] adidas because apparently they made a revolt, but also check out the Joint Projects and ETQ Amsterdam, or Filling Pieces. I think more alternatives. If we delve into HYPEBEAST culture now, in your opinion, what is hyped in fashion?Athleisure, lots of black, pleated tops but also sweatpants like joggers.Footwear?BOOST technology. UltraBOOSTs, NMDs, Yeezys. Everyone loves those things, so it’s definitely the most hyped topic right now.Music?Frank Ocean, for me. He’s had two projects that are really far apart but I can’t think of anyone lately who has had as much hype around it as the Frank Ocean stuff has done.Sports?That must be the Warriors. They put this crazy team together.Read more: How to use Dxtory to record games | Top Q&AEntertainment?Game of thrones. People still hype about it. Westworld may be coming but GoT is still one of the most watched and watched shows and also has one of the craziest fan bases.Technology?Wearable device. I think that translates to fashion – we’re trying to figure out how to make our technology a part of us but also represent us, so it has to be eye-catching too. . What do you not like about the hypebeast culture then and now?I think competitiveness. There are some of these people who have been on the hypebeast search for a bit longer than you, and they see you starting to pick up items. There are definitely some people who hate for no reason – they think they’re the only ones spotting the brands and they want to be the only one in this area rocking it.Ten years ago there were no bots around.Sure is not.But still hard to get Tiffany Dunks. Is there a solution to the hard factor – bots, resellers – being hype?Ultimately not, unless we start taking things offline. It’s not a great strategy but if we keep selling everything online, people will find a way [cheating] and get to the top faster. I can’t think of a way to deal with that unless we do a lot of raffles or something like that so everything is fair. That’s definitely something I like more.Since you have witnessed the last 10 years, what do you predict will still be hyped in the next 10 years? I think it will be sports entertainment. Social norms are making it more acceptable to wear sweaty clothes, even in the office. People like comfort, I think people will continue to wear those.Any advice for 15-year-old Adrian Eames from 25-year-old Adrian Eames?To keep finding ways to express what you’re passionate about. There are a lot of great people out there with similar interests even if it’s not the same now as it is now. The name is Eames NW. “For the readers of HYPEBEAST, there will be a lot of brands that you are very familiar with as well as some upcoming brands that I hope to introduce to you,” he said. Find information below.Eames NW 3801 Stone Way N Seattle, WA 98103 Estimated opening date: Summer 2017 Read more: How to sharpen drill bits

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