How to stop AdSense ads appearing in random positions (Auto Ads)

We are receiving many emails from users reporting AdSense ads appearing randomly on their sites. Some even disable Advanced Ads and still see these automatically placed ads. In all cases, the irritation is caused by AdSense’ Auto ads feature, which allows them to display ads in random positions on your site. Please find information about Auto ads and how to remove them in the tutorial below.

Update: Auto Ads placed because of manual AdSense ads

Since October 2019, AdSense can inject Auto Ads on every website, that contains AdSense ad unit code. Auto Ads can now be displayed on any website where you have embedded a manual AdSense ad.

This means you have to configure your settings for Auto Ads directly in your AdSense account. There, you can exclude pages or content areas of your site. This way, you can ensure, that no Auto Ads are delivered on your website. If you inject your AdSense ads manually, you can still benefit from our features like Visitor Conditions, ad rotation, and complete AMP support.

Automatic ads with Auto Ads

Contents

On February 20th, 2018, AdSense introduced Auto Ads, a feature that placed AdSense ads automatically on websites. Auto Ads can make the job of webmasters much easier, but also causes a lot of confusion when ads appear in less optimized positions. We wrote about this feature and how to set it up here.

Side note: in early 2017, there was already a feature called QuickStart, which worked almost like Auto ads, so this is not entirely new. We just updated this article accordingly. Auto Ads also replaced Page-Level Ads.

For new AdSense accounts, Auto Ads are enabled by default and since it is placed through the verification ad tag it is easy to forget that you once set it up.

Personally, we believe that placing the ads manually is a better basis for optimizing them, especially when you can split test for positions.

How to disable Auto Ads?

In case you don’t want to see automatically placed AdSense ads on your site, you have different methods to remove them. They might depend on how you set them up in the first place.

AdSense can enable Auto ads through any AdSense code on your site. This includes the verification code you placed in the header or any manually placed AdSense ad unit.

If you want to continue using manually placed AdSense ads on your site then you need to disable Auto ads in your AdSense account.

log in to your AdSense account
go to Ads > Overview > By site and click on the Edit icon next to your site
disable the Auto ads option in the Site settings to disable Auto ads completely on that site
or the Page exclusions option to stop them from specific pages

You can also disable only some ad types for Auto ads in the mentioned settings in your AdSense account if you want to keep some of their features, like sticky top ads.

You can remove any AdSense ad codes to get rid of Auto ads completely. This is useful if you neither want to place AdSense ads manually nor automatically. The solution depends on how you added the AdSense codes.