why nike is better than adidas
Never afraid to tackle big problems, we learn about the sneaker game’s biggest competitor: The Three Stripes VS. The Swoosh. Why is this better than the other? Which comes out on top – as our illustration shows – in the ultimate battle of brands? Read the story, then Read the reverse view here.There’s no denying the fact that adidas has taken a lot of steps in the right direction over the past few years. But while the hype might lead you to believe that the Three Stripes have taken over – and leapfrogged Jumpman as some might claim – the Portland-based powerhouse with Swoosh remains the flagship sports brand. most valuable on the planet. And you could argue that it’s still the number one sports shoe brand in the world – owning 95% of the US basketball market according to Forbes – and will continue to lead into the future. Here are 9 reasons why Nike (still) reigns supreme.Read: Why nike is better than adidas1. Nike has the most dynamic logo on the planet. Although it was designed by Carolyn Davidson, a popular student for a few dollars, the Swoosh is one of the greatest icons of all time. It’s simple, looks great on a shoe or anything else, and suggests activity, excitement, and victory at the same time – perfect for a sports brand.
2. Nike starts with running. There’s no denying that the sneaker game has slowly shifted its focus to running, even in America. And despite all of Jordan’s hype, Nike started out as a running company — not just athletics. Co-founder Bill Bowerman realized the potential of “running” in the early 60s and published a book with that title in 1966. His ideas led to the creation of a running shoe that was eventually named the “Cortez” in 1968.
Read more: Why did kaigaku become youkai3. Nike has Jordan. Despite its origins in running, Nike has become synonymous with basketball – and basketball is Jordan, to an extent. Together they forged the foundations for the rise of a global sneaker culture. Although adidas had had successful basketball shoes a decade earlier, it was his Airness that popularized the sneaker as a fashion and style item. The Air Jordan 1 also designed by Peter Moore, nearly a decade ago when the same Peter Moore designed the “three-bar logo” that is now synonymous with adidas Gear. 
4. Nike is back in the future. Nike’s use of this film is not only clever product placement, but arguably the most enduring and brilliant marketing move of the millennium, spanning three decades in the making. First: presentation Nike Bruin in season 1 in 1985 – one of the most iconic pop culture films ever. Second: Fictional fantasy of how sneakers will develop 30 years later in season 2 and introduction Nike Mag. The third day: actually released that shoe As predicted in the movie – ultimately with the tie of power and endorsement by Michael J. Fox – no other company even comes close.
5. Nike owns basketball. Not because of names like Michael Jordan, Lebron James or Kevin Durant but because Swoosh owns the catalog – today. With a 95% market share in the US, there’s practically no way around it, although adidas is on the right track at the moment.
6. Nike owns the partnerships. While you’ll find solo collaborations from other companies that date back to the 1970s or even before, Nike invented the collaborative game as we know it. From late ’90s releases like the Wu-Tang Clan X Nike Dunk High or all of Stüssy’s early 2000s collabs to the all-inclusive Nike SB program Supreme Dunks – Nike has a rolling ball. Read more: Kitten Suckling – Is It A Bad Thing? | Top Q&A
7. Nike invented limited edition retros. It’s hard to imagine but in the past, a shoe was perfected when the next model came out. Thanks to several retailers on the east coast of the United States, Nike realized there was potential in retooling the Air Force 1 in a limited-edition “color of the month” program. See Documentary about Air Force 1 for the complete story.
8. Nike has the most famous designers. Even beyond the famous architect – designer sneakers Tinker Hatfield, there are other designers whose names have become synonymous with sneaker culture – like Bruce Kilgor (Air Force 1), Sergio Lozano (Air Max 95), Eric Avar (Air Foamposite One) or even Even the brother of Tinker Tobie Hatfield (Nike Free). Fragment Design’s Hiroshi Fujiwara should also be mentioned because of his close relationship with Nike.
9. Nike has the best ads in the archives. Marketing has always been Nike’s strong point. Just peruse their archive and relive the gems they’ve produced over the decades – from stunning vintage runs to vintage “Bo Knows” Campaign. This is the best way to build a brand. Then read the reverse view here: Why is adidas better than Nike?.Read more: Why did my hyde burn
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