Why is lamborghini not in f1

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Lamborghini has tried to compete in Formula 1 with poor results, and you certainly won’t see them return to F1 in the future.

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To many people, it seems completely natural that Lamborghini will definitely have a Formula 1 car racing program. They market fast vehicles with sophisticated, efficient engines. Lamborghini is compared to Ferrari, as well as individuals affiliated with Ferrari as well as F1 after 70 years of competition. So why doesn’t Lamborghini have an F1 team? Lamborghini tried to race F1 for a few years in the early 90s without success. And now there are many reasons why Lamborghini’s parent company, Volkswagen AG, chose not to invest in Formula 1. In this article we will learn Lamborghini’s history with Formula 1 and then go into it. why there are no plans to return to F1.

Lamborghini ever had an F1 team?

Lamborghini has never had a Formula 1 team at the factory. They were an engine supplier from 1989-1993 and developed a car that ran in the 1991 F1 season under another name, Modena.

Why is Lamborghini not participating in F1?

There are many reasons why Lamborghini, or its parent company, Volkswagen Auto Group, would not invest in a Formula 1 team. The company has never been interested in motorsport. street car. Ferruccio Lamborghini founded Lamborghini after being dissatisfied with his Ferrari. He feels his Ferrari 250 GT is a race car thinly disguised as a road car, and Ferrari engineers have compromised too much with the driving experience to make it quick on the track. Famously, he had a big argument in Italy with Enzo Ferrari about the clutch on his 250 GT. From the Countach onwards, to the average person, these cars looked like race cars, but it was more about style and prestige than all-around speed. Read more: Why scarves are the same color in Australia Programs 1 need season after season to build organizational knowledge to be competitive, let alone figure out the ones. Innovations that can bring your engine and your car to the fore. It will also take years to attract top talent, so the team will have years of middle and rookie drivers. When motorsport enthusiasts, the core of the market, see them at the bottom of the scoreboard and the sports media spread their failures, it harms the brand. They decided to name their factory team “Modena” and not Lamborghini, even though it had a Lambo engine and chassis. They don’t want to appear less than Ferrari. as equivalent. “Both make fast and expensive sports cars.” Despite the rapidly diverging histories and strategies, the two brands only have roughly the same amount of money for their vehicles. Ferrari has competed in Formula 1 since 1950 and has won 16 world championships. There’s no doubt a new Lamborghini team (or any new team) will lose to Ferrari. That directly affects the Lamborghini brand image, and the prices of the cars will have to be lower than Ferrari. Lamborghini did in the early 90s) or buy an existing team, which requires hundreds of millions of dollars in investment to become competitive. “Traditionally, F1 giants like Ferrari and Mercedes spend the most, with an estimated cost of more than $400 million. [per in development and construction]. According to the business results of The Sports Rush, Lamborghini produces 7000-8000 cars per year, the F1 program will account for one-fifth of the brand’s revenue. It’s just an investment that doesn’t make any sense. Volkswagen AG, Lamborghini’s parent company, will likely run a team under Porsche or Audi. The Volkswagen Auto Group owns the following brands:

  • Lamborghini
  • Volkswagen
  • KODA
  • CHAIR
  • CUPRA
  • Audi
  • Bentley
  • Ducati
  • Porsche
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Of those brands, more than a few of the first brands will join the show for the Formula 1 team. . But like Lamborghini and Ferrari, I don’t think Audi wants to be seen as a loser to Mercedes. Obviously, their strategy is to position that brand as being the fastest and most capable, so a Formula 1 team would be a good fit. Volkswagen is investing in green initiatives, Volkswagen has been caught using software to trick emissions testing equipment into measuring their diesel vehicles. It turns out that our BMW and Mercedes are also using similar tactics. Consequences for Volkswagen AG are hundreds of millions of dollars in fines and lawsuits, and a narrative that it doesn’t care about the environment the brand will have to waste if it happens to sell cars in the future. millennials and environmentally conscious buyers. Volkswagen has made every environmental decision possible. For example, VW has gone as far as to install particulate filters on the exhaust system of gas engines that don’t normally have the same problem with particulates as diesel engines. Volkswagen aims to have half of the cars it sells are electric vehicles (EVs), if Volkswagen AG has a spare dollar to invest, Volkswagen AG will invest in a green initiative. A significant investment in Formula 1 will not be possible until this scandal is clearly seen in their rearview mirror.

Inference

Lamborghini is fine without the Formula 1 team.We can speculate on many reasons why Lamborghini doesn’t want to enter Formula 1 (corporate legacy, lost to Ferrari, VW doesn’t want to invest in auto racing, etc.) But the truth is that Lamborghini doesn’t need to compete. compete in Formula 1 to sell cars at high margins and maintain the perception that they are amazingly fast. Lamborghini’s brand has never been more prestigious. The market is growing in demand and therefore the prices of all Lamborghinis, new and collectibles. The demand for any classic Lambo is so hot right now, Lamborghini doesn’t need to invest heavily or take any unnecessary risks to win the market right now. The brand doesn’t need the fanfare or racing pedigree that inevitably comes with competing in F1. Read more: Why I love chicken wings

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