Why Are Jeep Wranglers So Expensive? (5 Reasons)

That aside, the Jeep Wranglers are the best off-road vehicles on the planet. But is that the only justification for its hefty price tag? You may be wondering, “Why are Jeep Wranglers so expensive?” Even used ones are expensive. Here are the top 5 reasons why a Jeep Wrangler can be quite expensive.

  • Jeep Wranglers are very popular
  • Jeep Wranglers have a deep legacy
  • Jeep Wranglers have no direct competitors
  • FCA spends a lot on R&D
  • Jeep Wranglers are feature-rich and unbeatable
  • Let’s look at each reason in more detail:

    Jeep Wranglers are expensive because people are willing to pay a lot for them. They are popular with many consumers, with many communities for owners and enthusiasts. There are also Jeep festivals and events held every year. Even women love these masculine-looking off-roaders (thanks in part to Alicia Silverstone, who drove the Jeep Wrangler YJ in the 1995 film Clueless). Despite high demand for the Jeep Wrangler, or perhaps so, production of this hugely popular vehicle has remained low, keeping prices high.

    2. Jeep Wranglers Have a Deep Legacy

    Jeeps have an iconic status because they played an important role in defeating the Axis powers in World War II. In 1941, the Willys-Overland Motor Company in Ohio began manufacturing the Willys MB for the US military. It is not clear how this vehicle is called a Jeep. However, some have suggested that the name is derived from the military acronym “GP”, which stands for “general purpose”. The Jeep can handle almost any terrain. When it got stuck or bogged down, it was light enough for soldiers to lift and release. This vehicle is not only transporting people and goods. It towed anti-tank weapons, allowing them to be deployed more effectively. In addition, it was also used as a mount for machine guns and ambulances for the wounded. Having such an iconic status plays an important role in the branding and perceived value of the Jeep Wranglers, which influences their valuation.

    3. Jeep Wranglers No Direct Competition

    Park a white Jeep Wrangler RubiconJeep Wranglers are the right vehicle. They are primarily built for off-road running. When it comes to reliable, ergonomic performance, no other vehicle can match it. Many traditional body-on-frame models have tried to compete with the Wrangler but have failed to usurp the king of the off-road vehicle. . Duncan Aldred, GMC’s vice president of sales, once told Automotive News, “I don’t think it’s worthwhile trying to take on the Wrangler. Unsurprisingly, as the best in its class, the Wrangler can command a premium.

    4. FCA spends a lot of money on R&D

    Fiat Chrysler Automobiles, the maker of the Jeep Wranglers, has always aimed to make the latest Jeep Wrangler better than its predecessor. Engineers are constantly improving or adding new parts and updating the software that powers the vehicle’s features and functions. They do a lot of tweaking between model years. 52 inch YITAMOTOR LED Light Bar (see on Amazon). This light bar is ideal for off-road use and is easy to install. It is compatible with most Jeeps and other off-road vehicles.

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    5. Jeep Wranglers have many outstanding features and capabilities

    Black Jeep Wrangler parked next to a vehicle for the weekSome Jeep models look like a car, which makes most people wonder, “Why are Jeeps so expensive?” But when you shell out big bucks for a Jeep, you’re paying for features and capabilities, not luxury or looks. Available straight from the factory. Other features include Dana 44 axles, high ground clearance, roll and roll mitigation software, tight turning radius and integrated roll bar. All of these cost quite a bit of money. It’s no surprise that a car packed with features comes in at a premium, while allowing you to remove the roof, doors, and windshield. If you’re going to remove the hardtop of a Jeep, you can do it safely and quickly with Garage Storage Hoist HARKEN Jeep Hardtop (see on Amazon). It has an anti-drop system to prevent accidental release. The towing winch fits all Jeep Wrangler models and comes with six additional screws/knobs for easy removal of the hardtop. No tools needed!

    Are Jeep Wranglers expensive to insure?

    In contrast, the Jeep Wrangler ranks fifth in the list of cheapest cars voted by topqa.info. The rankings are based on the average premiums of major insurance companies. Jennifer Shelton, a senior analyst at topqa.info, cites several reasons why car insurance isn’t so expensive:

    • The base models are relatively cheap.
    • Rollover prevention has improved dramatically over the past ten years, making vehicles safer.
    • The repair is not expensive. But are Jeep Wrangler parts expensive? Right. However, these parts are built to last, so you’ll save money in the long run.
    • It’s on the Insurance Institute for Highway Safety’s list of vehicles with the lowest overall loss in collisions.

    You can make your Jeep Wrangler even safer by installing Nilight rear bumper (see on Amazon). It provides superior protection for the bottom rear of your vehicle and gives your Jeep superior towing capacity with its heavy-duty D-rings. Its built-in 18W Nilight Flush Mount two-piece LED stand makes it perfect for any nighttime adventure. This case is very easy to install and use. As an added bonus, it gives your car a more stylish and cool look. It is compatible with the Jeep Wrangler JK 2007-2018 and comes with a 2-year warranty.

    Why are used Jeep Wranglers so expensive?

    Used Off-Road Dirty JeepYou may be wondering, “Why are old jeeps so expensive? Wouldn’t it be better to buy a new one? To understand why used Jeeps are so expensive, you have to remember that Jeep Wranglers have a near-cult thing that has kept the brand alive for a long time. Some older models make a lot of sense to enthusiasts who are willing to pay the most for them. This is why some used Jeeps can sell for more than any other used vehicle in the same year, especially when it is modified. They depreciate more slowly than most vehicles. In 2018, it received a residual value award from the Car Rental Guidance Foundation (ALG). This award is for cars that best maintain their resale value. It was built to withstand the toughest off-road trails and the toughest terrains. If well cared for and maintained, the car will last for many years. Part of proper maintenance is keeping the floor of your vehicle clean. Mopar 82213860 Jeep Wrangler Unlimited Set of 3 black all-weather floor pads Mopar 82213860 Jeep Wrangler (see on Amazon) can help you with that. Its deep veins trap and trap water, snow and mud to protect your floors and carpets. It’s a must for extreme weather conditions.

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    Why Buying a Used Jeep Wrangler Might Be a Good Idea

    “Why buy a used Jeep Wrangler when you can buy a new one?” you can ask. There are a few solid reasons to buy a used Jeep and they may surprise you. The previous owner may have modified the Jeep to improve its performance. If you’re lucky enough to find a properly modified car, you’ll save thousands of dollars. When you buy a brand new limited edition Jeep, you pay more than you need. Although used Jeep Wranglers are still expensive, they cost less than brand new cars. Buying a used car allows you to own a Jeep at a more affordable cost. A used car can be as good as a new one because Jeeps slowly depreciate in value. That way, you won’t feel hesitant or guilty about going off-road in an instant and overtaking any terrain possible.

    Should you buy a Jeep Wrangler?

    Red Jeep Wrangler in the desertIt depends. If you want a comfortable family car, the Jeep Wrangler is not a good choice for you. It can be quite difficult to climb into the car. There’s no cloud-like suspension, so the ride will be quite bumpy. Also, some people complain about the noise. All in all, the Jeep Wrangler isn’t made primarily for comfort and luxury, but if you want a solid, rugged off-road vehicle, you can’t find a better vehicle than the Jeep Wrangler. This is the best choice for those who are adventurous and love outdoor activities. 7 inch Xprite 7 inch Halo LED Headlight (see on Amazon) has four lighting modes-High Beam, Low Beam, Daytime Running Lights, and Amber Turn Signals. They allow you to drive safely at night without worrying about the place being too dark or the headlights too bright. It is plug-and-play so it is very easy to install. It is DOT approved and fits Jeep Wrangler JK, TJ and LJ (1997-2018) models.

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    Buying Tip: Buy your Jeep Wrangler at the best price

    Buying a new Jeep Wrangler? Here are some helpful tips to avoid paying more than you should for a new car:

  • Do your price research online. It will help you avoid buying an overpriced Jeep.
  • Remember that the invoice price and the actual dealer price are different. The invoice price is higher than the agent’s actual cost. Price on invoice with hold and other hidden differences included in the price.
  • Know the real agency costs. It will give you leverage to negotiate prices.
  • Negotiate cost up, not MSRP (manufacturer’s suggested retail price) or less.
  • Binding it all together…

    So why are Jeep Wranglers so expensive? There are at least five good reasons – popularity, iconic status, market dominance, R&D costs, and unparalleled capabilities all contribute to the Jeep Wrangler’s hefty price tag. That said, it is one of the cheapest vehicles to insure primarily because of its improved safety, durability, and low repair costs. Also, Jeep enthusiasts are willing to pay more for older models because of their significance and value. In some cases, you should buy a used Jeep. That way, you’ll know if it’s worth your hard earned money. Before you buy, keep the buying tips outlined above in mind.

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