Who owns del maguey mezcal

Video Who owns del maguey mezcal In another signal of the beautiful rise of mezcal, a large portion of the ownership stake in Del Maguey Single Village Mezcal could be acquired by Pernod Ricard for an undisclosed amount. The deal is expected to close within 90 days, pending the “common conditional precedent,” in line with a press release from the company. Between 2005 and 2015, the amount of mezcal supplied in the United States increased by 279%, in line with the Worldwide Alcohol and Spirits Analysis. And surpassing the numbers is how that spirit feels, with high-end bars and enterprising mixologists increasingly incorporating mezcal into their drink packages and cocktail repertoire. Read more: Who owns del maguey mezcal Read more: WWE Championship | Q&AA All of this has resulted in a market maturing with alternatives to corporations like Pernod Ricard and Del Maguey. “Similar to tequila as a category, mezcal is growing as a category as bartenders and consumers show an increase in [interest] in the craft, and Del Maguey Single Village Mezcal is well positioned — as a pioneer and leader of the category — to further capitalize on this growth,” said Jeff Agdern, SVP, New Model Ventures at Pernod Ricard USA, identified in an e-mail. “Given the general interest in Mexican spirits, we think this partnership will be a good addition to our tequila portfolio,” which includes Altos and Avión. happens to be a member of philosophy. “The acquisition follows a three-year project by Pernod Ricard Mexico that examined the link between mezcal and the economic vitality of the villages where it was produced,” he wrote. “Our team researched ways to build a small village brand from scratch, and then share some values with the local community without compromising local customs. In fact, they’ve researched and launched a scalable pilot that shows how the development of mezcal can increase community well-being. He added that “Pernod Ricard will integrate the lessons from that project into our partnership with Del Maguey, which demonstrates how a leading brand can thrive while respecting tradition. Tradition, village, family and overall mezcal philosophy support this burgeoning craft industry. Read more: Who is dating jennifer hudson El Maguey’s World Business Director, Michael Gardner, explains these advantages in great detail. “The investment offers many opportunities to distribute Del Maguey Single Village Mezcal to mezcal fans around the world, while also ensuring that ‘palenqueros’, or individual home producers, will be able to continue their ancient craft for generations to come,” he defined in an e-mail. “All Del Maguey indigenous employees, Del Maguey weavers and weavers will be protected, now as a result of this partnership, and we will continue to hire natives. in every aspect of production, from agave farming to bottling, packaging and shipping, and they will continue to support each village they work in as well as all the other mezcal producing communities in Oaxaca and Puebla. “Like the famous Agdern, Del Maguey will gain” expanded distribution resources (especially from Pernod Ricard USA’s strong roadmap to the US market), as well as additional protection and enhanced Del Maguey’s strong social responsibility practices,” he wrote. “Del Maguey’s current management team will continue to market the brand, while Pernod Ricard USA’s New Brand Ventures team will focus on sales and distribution in the United States, bringing Del Maguey to a group of brewers. institutions and consumers more broadly across the country.” With every shopper and professional getting more and more mezcal thirsty, it seems like this deal is the logical next step in the exceptional progression of its class. And, without a doubt, a harbinger of many things to come. Read more: Just Sul Age, Wife, Children, Biography and more | Top Q&A