where is a good place to hide a dead body

Goodfellas has become one of the greatest saboteur movies without the word “Godfather” in the title. Watching it the other day, I drew some parallels with a unique incident that occurred in our industry. Let me take you through it. In Goodfellas, Joe Pesci, playing Tommy DeVito, shoots someone (Spider for those who remember) and then has this exchange with Jimmy Conway played by Robert Deniro. (Graphic language is blocked for young people.)Jimmy Conway: You idiot, I can’t believe you. Now, you’re going to dig the f****n’ thing right now. You will dig holes. You can do it. I don’t have lime. You can do it. Read: Where is a good place to hide a dead bodyTommy DeVito: Who does f**k care? I’ll dig the f**** n’ hole. I don’t give af**k. What is it, the first hole I dug? It’s not the first time I’ve dug a hole. I will dig a hole. Shovel where? Read more: Where to Shoot Bears With Bow | Q&A about a great scene from a bandit movie! BUT what does that have to do with digital marketing? I will tell you what it has to do with digital marketing. Jimmy and Tommy spent a lot of time digging a hole to make a body disappear so it was never seen again. But the best hiding place for a real corpse is on the 2nd page of Google or beyond. Studies have shown that about 91.5% of search engine clicks happen on the first page of search results. The rest of the results pages only account for 8.5% of the clicks.Even worse, lately, we’ve been approached by more and more companies that have been served by non-futuristic SEO companies. These SEO companies pursue outdated and frankly lazy SEO tactics that put their clients’ websites in jeopardy. These tactics may have worked some time ago but now, they do more harm than good. Companies using these SEO service providers have seen their organic traffic plummet as Google penalizes their sites for spammy SEO tactics. In these cases, your site’s rankings go the Spider’s path – buried on the second page of search results or beyond. We’ve even seen companies rank on page 10 of search results for their own brand names!Read more: Where are the wilds More and more companies are facing a drastic drop like this because their SEO company got out easily. The road back to the good graces of Google is not a pleasant one and can put your business in jeopardy while the traffic isn’t crowded. Overall, when faced with a penalty, there are really only 3 approaches.

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Fix it – Go through the arduous remediation process and beg Google to try to convince them you’ve sworn everything off as spam.

Mixture – Looking for a place to move your site or fold it into an existing partner site. This will allow you to separate your site from previous activities but still build the SEO value of an already existing page. An example of this approach would be to fold a penalized satellite site into a subdirectory of your main company site.

Start over – The best way to regain your rankings over time is to close the store at your penalized domain and reopen it on a different server with a different domain. This is also probably the most obvious path to success since the ball is in your court and not left to the whim of Google and the responsiveness of their web spam team.

Each of these approaches has its pros and cons, but you must determine the best approach for your business based on what the data asks you to do. We are strong believers in the idea that data has all the answers and the answers are just waiting to be discovered. So the next time Goodfellas comes out, enjoy the movie, but you might also want to think about whether your website has been buried in a deep and deep pit never to be seen again. Top Q&A Is your site expected to be buried by a penalty? REQUEST FREE PENALTY AUDIT Read more: where to liquidate the Christmas tree | Top Q&A