What is Amazon ASIN number & how to get it?
Read more: What does miss universe winners getReading: what is an asin number
Amazon ASIN Explained:
Contents
What’s an ASIN?
When to create a new ASIN or use an existing ASIN?
How to find an ASIN?
How to create a new ASIN
Making the most of your ASINs
Conclusion
Read more: What does miss universe winners getReading: what is an asin number
Download our Amazon eBook to learn more about:
Read more: What does miss universe winners getReading: what is an asin number
- How to categorize your products correctly
- Fix common errors and drawbacks on Amazon
- Win the Amazon Buy Box
- Optimize your product listings with product content and best images
What is an ASIN number?
Read more: What does miss universe winners getReading: what is an asin numberAmazon Standard Identification Number (ASIN) is a ten-digit alphanumeric code that identifies products on Amazon. It’s unique for each product and is assigned when you create a new product in Amazon’s catalog. Almost every product on Amazon has an ASIN with the exception of books (they use the ISBN or International Standard Book Number in place of an ASIN). Getting this Amazon identifier for your products is necessary before you can sell them on Amazon.Read more: What does miss universe winners getReading: what is an asin numberReturn to top of page or Download Amazon PDF Guide. Read more: What does miss universe winners getReading: what is an asin number
When to create a new ASIN or use an existing ASIN?
Read more: What does miss universe winners getReading: what is an asin numberFor any single product sold on Amazon, there should only be one ASIN and one product detail page. This makes it easier for customers to navigate Amazon’s massive catalog. Any duplicate products and their ASINs are eventually merged.Read more: What does miss universe winners getReading: what is an asin number
Use case: Use an existing ASIN
Read more: What does miss universe winners getReading: what is an asin numberBefore you sell an item on Amazon, check if an ASIN already exists for that product. If there is one, you can start selling by creating an offer under that ASIN. When you do this, you share the ASIN with every other seller offering the same product. This is generally the case for resellers, retailers, and products with wide distribution.Read more: What does miss universe winners getReading: what is an asin number
Use case: Create a new ASIN
Read more: What does miss universe winners getReading: what is an asin numberIf an ASIN doesn’t exist, then you’ll need to create a new product in Amazon’s catalog first. Once you’ve created a new product, Amazon will assign it a unique ASIN and you can begin selling. This is commonly the case for brand owners, private-labels, and sellers with exclusive distribution rights.Read more: What does miss universe winners getReading: what is an asin numberIn short, you only need to create a new ASIN if the product you want to sell is not in Amazon’s catalog.Read more: What does miss universe winners getReading: what is an asin numberReturn to top of page or Download Amazon PDF Guide.
How to find an ASIN?
Read more: What does miss universe winners getReading: what is an asin number
Find an ASIN on Amazon
Read more: What does miss universe winners getReading: what is an asin numberYou can find an ASIN using the search box on Amazon’s homepage or within the Add a product page of your Amazon Seller Central account. Search by product name, model, UPC, or EAN.From the search results, click the link to the product’s detail page. You’ll find the ASIN in the middle of the product information section.Read more: What does miss universe winners getReading: what is an asin number
Read more: What does miss universe winners getReading: what is an asin numberThe ASIN also appears in the URL of the product.Read more: What does miss universe winners getReading: what is an asin number
Read more: What does miss universe winners getReading: what is an asin numberThese methods are great for a few products but are not very scalable. You’ll need more robust tools if you want to find ASINs in bulk.Read more: What does miss universe winners getReading: what is an asin number
Find an ASIN using 3rd party tools
Read more: What does miss universe winners getReading: what is an asin numberThere are many ASIN lookup tools available. With these solutions, you provide the product’s name, model, UPC, or EAN and the tool will look up the ASIN for you. You can key in product data manually or provide a file for upload. With these tools, single searches are generally free while bulk searches require a subscription fee.Read more: What does miss universe winners getReading: what is an asin numberHere are a couple of ASIN lookup solutions on the market:Read more: What does miss universe winners getReading: what is an asin number
Find ASINs in DataFeedWatch
Read more: What does miss universe winners getReading: what is an asin numberIf you’re a DataFeedWatch user and you use our Amazon integration, then you can easily find and download ASINs for your products.Read more: What does miss universe winners getReading: what is an asin number
- In DataFeedWatch, navigate to the list of channels within your shop
- Find an Amazon channel
- Open the Options dropdown on the far right and click Show ASINs
- Use the Customize Columns button to add the ASINs field to the table
- Optionally, you can download the results in a CSV file
Read more: What does miss universe winners getReading: what is an asin number
Read more: What does miss universe winners getReading: what is an asin numberRead more: What does miss universe winners getReading: what is an asin number
Read more: What does miss universe winners getReading: what is an asin numberRead more: What does miss universe winners getReading: what is an asin numberReturn to top of page or Download Amazon PDF Guide.
How to create a new ASIN (in-depth, main body of article)
Read more: What does miss universe winners getReading: what is an asin numberWhen Amazon’s catalog doesn’t contain your product, you’ll need to add it in order to get an ASIN. There are 3 basic ways to do this:Read more: What does miss universe winners getReading: what is an asin number
Using Amazon’s admin panel
Read more: What does miss universe winners getReading: what is an asin numberThe simplest way to add products to Amazon is by using the Add a product feature in your Amazon Seller Central account. In the method, you add each piece of product information manually through Amazon’s web-based admin panel.Read more: What does miss universe winners getReading: what is an asin numberThis is a great way to learn Amazon’s product addition process and data requirements. Unfortunately, it’s not a good method for adding a large number of products.Read more: What does miss universe winners getReading: what is an asin number.png "What is Amazon ASIN number & how to get it? 6")
Read more: What does miss universe winners getReading: what is an asin numberRead more: What does miss universe winners getReading: what is an asin number
Using Amazon inventory templates
Read more: What does miss universe winners getReading: what is an asin numberYou can upload product data using Amazon file templates. First, you’ll need to download a category-specific file template from Amazon. You can find these in the Add products via upload section of your Amazon Seller Central account.Once you’ve filled in the file temple, you need to upload it to Amazon. Amazon will process the file, create new products, and assign them ASINs.This method is great for adding a large number of products. The drawbacks are that it requires proficiency with Excel files and lacks automation.Read more: What does miss universe winners getReading: what is an asin number
Read more: What does miss universe winners getReading: what is an asin number
Using a feed solution
Read more: What does miss universe winners getReading: what is an asin numberA great way to create new products on Amazon is through an automated feed. Feeds help sellers create large numbers of new products easily and systematically. A feed pulls data from a source like your eCommerce shopping cart or backend system and sends it to Amazon. Read more: What does miss universe winners getReading: what is an asin numberIn addition, many feed solutions offer features that let you edit your source data before it’s sent to Amazon. This is useful since your source data may need tweaking to meet Amazon’s strict data requirements. You can also use these features for optimizing fields for SEO and conversion.Read more: What does miss universe winners getReading: what is an asin number
Using DataFeedWatch
Read more: What does miss universe winners getReading: what is an asin numberOur Amazon integration has a powerful rule-based mapping engine that allows you to tailor product feed before sending it to Amazon. With smart control over your data, you can reduce feed errors and build higher-performing listings.Read more: What does miss universe winners getReading: what is an asin numberIn addition, our integration includes Order Management which allows you to sync orders between your shopping cart and Amazon. These functionalities help you grow your businesses by automating routine eCommerce workflows.Contact our sales team and schedule a demo to learn more about our Amazon integration.Read more: What does miss universe winners getReading: what is an asin number
Read more: What does miss universe winners getReading: what is an asin numberRead more: What does miss universe winners getReading: what is an asin number
Upload Errors
Read more: What does miss universe winners getReading: what is an asin numberWhen creating new products, you need to meet Amazon’s strict ASIN creation policy and product data requirements. If you don’t, you’ll receive errors and your new products may get suppressed or not get created at all.Read more: What does miss universe winners getReading: what is an asin numberIf you’re using Amazon’s admin panel to create products, you’ll see many errors right away. But if you’re using an inventory file template or a third-party solution, then you won’t see errors until after Amazon has processed your file or feed upload.Read more: What does penis taste likeAmazon communicates problems in your file or feed with error codes. Understanding these errors and debugging them can be difficult. To help you, we’ve written an article that explains the most common Amazon errors and provides actionable solutions on how to fix them.Read more: What does miss universe winners getReading: what is an asin number.png "What is Amazon ASIN number & how to get it? 9"){kind=small}
Read more: What does miss universe winners getReading: what is an asin numberReturn to top of page or Download Amazon PDF Guide.
Making the most of your ASINs
Read more: What does miss universe winners getReading: what is an asin numberRead more: What does miss universe winners getReading: what is an asin numberNow that you have your ASINs, let’s make the most of them. You can manage your ASINs in a way that helps you protect your brand, enhance description content, and concentrate traffic on the right ASINs.Read more: What does miss universe winners getReading: what is an asin number
Using ASINs to protect your brand
Read more: What does miss universe winners getReading: what is an asin numberBrand Gating is a way Amazon reduces counterfeit sales on their platform and protects brands from unauthorized use. It blocks sellers from using ASINs without the brand owner’s permission.Read more: What does miss universe winners getReading: what is an asin numberIn order to sell a gated brand on Amazon, sellers must pay a fee (often $1000 or more per brand). In addition, the seller must provide evidence (like recent invoices or written permission) proving they have authorization from the brand they are representing.Read more: What does miss universe winners getReading: what is an asin numberIf you want to protect your brand, here’s how to get your brand and ASINs reviewed by Amazon for gating.Read more: What does miss universe winners getReading: what is an asin number
Read more: What does miss universe winners getReading: what is an asin numberIt’s important to know that you must register your brand as a trademark before you can enroll in the Amazon brand registry.Read more: What does miss universe winners getReading: what is an asin numberAnother benefit of enrolling in the Amazon brand registry is that your ASINs will get access to A+ content. This gives you richer description options including a unique brand story, enhanced images, and text placements. According to Amazon, adding A+ content to your product detail pages can result in higher conversion rates, increased traffic, and increased sales when used effectively.If you want to know more, we created an in-depth article on how to Protect your Brand on Amazon.Read more: What does miss universe winners getReading: what is an asin number
Merging ASINs
Read more: What does miss universe winners getReading: what is an asin numberEarly in the article, we stated that Amazon does not allow multiple ASINs for individual products sold on Amazon. In reality, sellers often create new ASINs accidentally or intentionally when an ASIN already exists for a product.Read more: What does miss universe winners getReading: what is an asin numberThe end result is that traffic for one product is diluted among multiple product detail pages. Also, differences in the quality of the product detail pages and reviews may give customers the wrong impression of the product.Read more: What does miss universe winners getReading: what is an asin numberTo remedy this situation, all you need to do is open a support case and submit an ASIN merge request to Amazon.Read more: What does miss universe winners getReading: what is an asin number
Read more: What does miss universe winners getReading: what is an asin numberReturn to top of page or Download Amazon PDF Guide.
Conclusion
Read more: What does miss universe winners getReading: what is an asin numberWe hope that after reading this article, you understand what an ASIN is, why they are important, and how to get them.Read more: What does miss universe winners getReading: what is an asin numberWe discussed several ways you can create an ASIN. Some methods work for individual products while other methods are better for sellers with large catalogs.Read more: What does miss universe winners getReading: what is an asin numberIn addition, there are solutions with additional features that let you edit your product data before uploading to Amazon. These features are useful for ensuring product data meets Amazon’s strict requirements and optimizing fields for SEO and conversion.We also covered how to protect your ASINs from unauthorized sellers and how to get access to richer product descriptions. Finally, we discussed how you can merge unwanted duplicate ASINs through merging.Read more: What does miss universe winners getReading: what is an asin numberWhat may also interest you: What kind of products should you sell on Amazon?Read more: What does miss universe winners getReading: what is an asin numberReturn to top of page or Download Amazon PDF Guide. 
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