Verizon Launches ‘FreeBee’ Sponsored Data Program
The wireless carrier on Tuesday launched a new sponsored data service, called FreeBee Data, that allows wireless customers to use certain mobile apps and websites without need to eat into their monthly data allocation while the app maker or service provider picks the tab. As part of this new offer, companies can sponsor up to 30 seconds of mobile video streaming, 30 minutes of mobile audio streaming, app downloads, or the entire website or mobile app. up | Top Q&AIf you’re a Verizon Wireless customer, just look for the FreeBee Data icon (a small white bee inside a black circle), which will appear next to sponsored content. This icon tells you that if you click on the content, you will not incur any data charges. FreeBee is now open to all content providers, who can pay on a per gigabyte or per click basis. Initial partners including Hearst Magazines, AOL and Gameday, will be testing a pay-per-click option for 1,000 subscribers. Advertisers interested in signing up can click here for more information. “With 1 in 3 Americans now watching video on a smartphone and another 100 million on a tablet, the mobile business case is clear,” said Colson Hillier, vice president of operations. consumer products at Verizon, said in a statement. “In today’s digital economy, FreeBee Data is a departure from a one-size-fits-all marketing approach. The opportunity to add value and convenience to everyday consumer experiences will fundamentally transform the way brands and businesses connect with their customers. Read more: What does a penis taste like. As we noted later, this move may not suit proponents of pure neutrality, the view that all data should be treated as the same and not prioritized in any way. any. Meanwhile, the effort is “still in its infancy,” said Ralph de la Vega, director of mobility at MWC.T-Mobile, which offers customers free data for music and video streaming services. like Spotify and Netflix, but those companies don’t have to fill out the bill. Read more: What does Ost stand for
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