How To Run A Sales Meeting Effectively
Video How to Host an Effective Sales Meeting Meetings can take many forms. They can be highly effective in engaging, motivating, and inspiring your team. Or, they can backfire, waste time, and distract your team from the task at hand. There are certain elements that every sales meeting should have, in order to motivate your reps and get them back on the field showing their game face and a high level of confidence.Here are our top tips for holding a successful sales meeting:Read: how to run an effective sales meeting
1. Maintain consistency
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It helps if you hold the meeting at the same time each week so that your sales reps get in the habit and habit of blocking the meeting at the same time every week. This will improve engagement, as your team will always know not to overbook unless it’s absolutely necessary. If your team consists of only seasoned salespeople, you can extend your sales meetings back to every two weeks to give them more time to close the deal. Of course, you’ll incorporate it over time, but following a standardized agenda will keep the meeting on schedule and prevent you from walking into the weeds. You can include a time period for miscellaneous items if necessary, allowing you to bring in new items when it makes sense and doesn’t violate your agenda.
2. Keep them for an hour, max
According to MeetingKing, people’s focus and attention began to decline rapidly after 30 minutes, with an average of 84% of attendees paying attention at 30 minutes, dropping to 64% at 45 minutes. If you can discuss everything in 30 minutes, that’s advice. However, larger sales teams may need 45 minutes to an hour to get everything done. Consider your team and their needs, and organize your agenda to be as concise as possible. Setting and sharing your agenda before the meeting reduces the time it takes.
As mentioned above, sales managers can reduce the time required for meetings by sending the sales meeting agenda in advance. This will give attendees a chance to find answers to some of the questions they would otherwise spend meeting time asking. Plus, it encourages attendees to be prepared to discuss the agenda items you’ve shared and allows you to hold them accountable for doing so. Ultimately, it helps the meeting run smoothly and sparks a more productive discussion.
Give everyone a minute or two to share a success from the past week. It doesn’t necessarily win a huge amount of new customers. It can be as simple as a compliment or positive feedback a customer provides. The point here is not to boost the individual’s ego, but to encourage them to think positively about their week and find something to appreciate. This will help create an upbeat environment, which is a great motivator for sales reps.
5. Be on time and never overrun
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First, time spent with your team is important — to both you and the company’s bottom line. Starting on time and finishing on time allows returning reps to reach leads and move deals through the process. Second, being on time is an example for your reps to follow. It is extremely important that they respect the time of their customers and prospects. If they show up late to meetings with potential clients, they could lose deals. Sticking to a strict schedule during your sales meeting reinforces the importance of being on time, then they’ll get them back on the scene.
6. Performance recognition and rewards
Motivated representatives open up more opportunities and close more deals, simple and straightforward. This is why it is important for sales managers to recognize the performance of their team. It also helps to reward your team for their performance. This doesn’t have to be a monetary reward or a bonus — usually, a simple thank you will provide enough motivation. Your reps work hard all day, and they deserve a bit of a pat on the back. One way to coordinate this factor is to integrate gamification into your sales process. Gambling sales increases the incentive to improve collaboration and helps develop connections among your reps.
7. Include an interactive element
Sales isn’t a particularly collaborative profession, and your sales meetings may be the only time in a week your reps have a chance to interact with each other. Whether it’s a simple role-playing activity to help the team understand a unique use case a particular customer has, or a group learning activity, including an interactive element helps maintain focus. centralize and bring the group together. Besides, if there’s no interactive element and all you do is discuss sales strategies, tips, and processes, you can easily communicate this to them in a lengthy email.
8. Only deal with items that apply to everyone
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This is important to keep everyone focused in the meeting. Don’t let the conversation get derailed by a topic that only applies to one or two reps. Instead, when those questions are asked and those topics are raised, tell your rep that you can take the topic offline and discuss it with them face-to-face after the meeting is over. . And, especially, avoid reprimanding anyone in front of the group, as that will seriously kill morale.
9. Include a skill-building or educational element
It’s important to ensure that your reps continue to develop their skills and learn new sales tactics and concepts on a regular basis. Set aside time for something each week that helps them grow as professionals. This could be a group learning activity, a guest speaker, or even share a blog with an industry thought leader and ask them to discuss it during the meeting.
10. Wrap it up neatly
Do not leave any items pending when the meeting is over. If there are open items on the table, be sure to follow up after the meeting to close them quickly. Mention all the next steps team members must take to get everyone clear on what to expect. Keep track of the meeting by emailing the meeting summary so there’s no room for anyone to misunderstand what happened and what’s coming next.
Inference
The ideas, topics, themes, and sales meeting structure you come up with will depend on the size of your team and the nature of your business model. But the tips above can be applied to all situations. Adjust them if you need to. Never be afraid to spice things up and introduce new elements. Just focus on engaging your team so that they take real value from each meeting. What strategies do you use to improve your sales meetings? Let us know in the comments section below! Read more: how to fix a loose headphone jack
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