Have you ever wondered why a Rolex is so expensive? One of the most famous brands in the world, these luxury Swiss watches are the envy of many. But have you ever thought why, exactly, do they ask such a high price? What makes them better? At the end of the day, aren’t they just a regular watch with a “luxury” label? As it turns out, you are not only paying for the name but also the materials and “time” of a master craftsman in each watch.
Why are Rolex watches so expensive?
If you want to know why the brand is so expensive, you might want to check out this disassembled Rolex Submariner demonstration. The video shows the intricate work involved in making the watch in exquisite detail. Needless to say, unless you are prepared to risk a large investment, you should not try this at home.Source: Matt C/FlickrYou’ll quickly appreciate that this is a very sophisticated set of utensils and nothing like what you can get out of a Christmas cookie. Not only that, it is truly a work of art containing hundreds of individual parts. But let’s expand a bit on what is involved in creating a single Rolex.
Is Rolex Price Really Reasonable?
Although Rolex watches command a premium price tag, you may find it difficult to find another piece with the same level of quality in each piece. This is an interesting fact and one reason why watches are so popular in the luxury market. Over time, Rolex has developed a reputation for proven quality, they mainly produce mechanical watches, in essence, the production of this watch is very time consuming.The inside of the Rolex Cosmograph Daytona watch. Source: topqa.info/Flickr Mechanical watches, not just Rolex, often cost more due to the nature of the product. Here are some of the main reasons why Rolex watches cost so much. Please note, this list is not exhaustive and in no particular order.
1. Rolex watches cost a lot to design
Watchmaking is a demanding profession and Rolex watches are no exception. A Rolex watch has a very high in-house development cost in terms of both design and craftsmanship. Not only does it cost a lot to develop the designs of the movements and assemble them, but the materials used in the actual construction are also not cheap. These are well-equipped and highly professional establishments. They spend their time developing more efficient production methods and developing new techniques to stay ahead of the trend. Since parts can be quite small, it is very important that the materials used are up to the task. Their stress room tests individual parts for literal destruction.
2. Mechanical watches are expensive to make
Source: Slices of Light/Flickr Mechanical watches aren’t the cheapest to make either. Due to the small size of most parts, the failure rate is high during assembly and manufacturing, most of which are also hand-polished and finished. Also the factor is that they are made in Switzerland, with high labor costs and you will start to appreciate the cost of their production.
3. Rolex seems to follow the philosophy of “no expense spared”
Source: Slices of Light / FlickrMr. Ingen’s Hammond will blush at the amount of time Rolex has to go through when making a watch. The materials are very expensive. For example, Rolex tends to use 904L steel, which is higher quality than most equivalents in the luxury market, tends to use cheaper 316L steel. This 904L steel makes the watch harder, brighter and also more expensive by default. The dial is usually made of white gold and the bezel tends to be ceramic. The numbers themselves are typically sandblasted platinum, and the movements and bezels include real gems. These are all expensive materials in their own right.
4. Rolex is a “control maniac”
Source: Nicolas Ray/Wikimedia Commons As previously mentioned, and the proof is positive (so to speak) when it comes to handling one, the quality of Rolex watches is unmatched. When you compare a product with their competitors like Tag Heuer or Omega, they really stand on a “superior” level. Rolex watches also hold very well in the resale market, as long as they are genuine, of course. Rolex makes around 800 thousand won Every year, every part of the production process is quality controlled, as you would expect in a luxury item. For example, the handle of the Rolex bezel on some watches must be so precise that the stones should not deviate from their ideal position by no more than a quarter of the thickness of a human hair. Rolex even controls the smelting of precious metals, like gold and silver, used in their products. Quite hard to believe actually.
5. But Rolex watches are not always expensive
Source: topqa.infoe/Flickr Back in the 50s, Rolex watches really weren’t that expensive. Their prices started to increase over the years and before long, they became one of the most expensive watches in the world. $150 (it’s around $1,460 in modern money). For that, a low-end Rolex watch today will cost you around $5,000. However, most of the products people buy tend to fluctuate in the price range $8,000 and $12,000In this sense, a Rolex back in the day wouldn’t be more expensive than buying a mid-to-high end “affordable” mechanical watch today. However, as time has passed, it is clear that such an investment during the day has certainly paid dividends over time, as long as it’s a pun.Source: Adam Meek/Flickr Despite the hefty price tag compared to other watches, you’re actually paying more than you see. Rolex watches are more than just a practical thing, they are a literal union of watchmaking and engineering. In fact, the Rolex Daytona holds the record for the most expensive wristwatch sold at auction. The stainless steel watch belongs to Paul Newman and sold at Phillips Auction House, New York for a total price of 17.8 million dollars surpassing the previous record of Rolex Bao Dai ($5 million) and Patek Phillipe (11 million dollars). Paul Newman’s Rolex watches are just one example of how special and interesting the brand really is. single piece.
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